The HTML element links a given piece of content with a machine-readable translation. Here's an example:
New Products
Mini Ketchup
Jumbo Ketchup
Mega Jumbo Ketchup
The code that produced the output above looks like this:
New Products
< ul>
< li>< data value="398">Mini Ketchup< /data>< /li>
< li>< data value="399">Jumbo Ketchup< /data>< /li>
< li>< data value="400">Mega Jumbo Ketchup< /data>< /li>
< /ul>